When executed effectively, podcast advertising has proven to have a significant impact on various crucial metrics for advertisers. Nielsen's 2019 Podcast Advertising Effectiveness Study reveals that podcast marketing has been successful in boosting key indicators such as awareness, ad recall, affinity, recommendation, and purchase intent. This highlights the effectiveness and potential of podcast advertising in driving favorable outcomes for brands.

In the realm of podcast advertising, targeting the ideal audience is crucial for success. At Adzip Media, we leverage our vast expertise and industry relationships to connect brands with the perfect listeners. By ensuring that your message reaches the individuals who would benefit most from it, we maximize the impact and effectiveness of your podcast advertising campaign.

Although podcasts have existed for over two decades, their recent surge in popularity has created abundant opportunities for advertisers. Consequently, utilizing data to strategize and monitor podcast marketing campaigns has become increasingly crucial. At Adzip Media, we stay at the forefront of industry advancements, incorporating advanced analytics tools into our services. This enables us to provide our clients with comprehensive end-to-end planning, buying, and tactical campaign execution services on both national and hyper-local scales.

Podcast Advertising Services

we embrace innovation

including the shift to podcast advertising.

Content development

Pre-launch creative trafficking

Direct-to-publisher, programmatic

Custom
sponsorships

Pre-roll, mid-roll, or post-roll audio placements

Host/talent/endorser identification